We created a series of itinerant parties in some of the most emblematic wineries of Mendoza. The purpose of this project is bringing new generations closer to local wine culture and offering music that pairs nicely with wine. Wine Beats is a flexible format that adds its fresh, modern profile to a winery. We work jointly with wineries adapting it to their different branding strategies. Since 2015 we have successfully organized eight editions in wineries such as Escorihuela Gascón, Flechas de los Andes, Don Manuel Villafañe, Bodega Séptima, Salentein, Bodega Vistalba and Los Toneles.