Integrated communications.

We are an integrated communications agency that specializes in the wine industry. Branding, social media and public relations are our passion. We commit to generating innovative ideas that will lead your business to success.



In an extremely competitive environment like the wine industry, standing out is key. Building a brand is much more than designing a logo. Here at Foster Newton we believe that brand value is built through emotional bonds that link the brand with its customers. Foster Newton always helps its clients in all the steps of modelling brand equity, from developing a branding plan to creating a portfolio



The PRESS department seeks to enhance our clients differential and to consolidate their image in the national and international media .
In line with the latest trends, our agency is closely linked with specialized press, bloggers, major industry personalities and influencers.



How can you use Twitter, Facebook, Instagram and other social networks to turn detached clients into fans of your wines? This is the age of involvement. Conversations about your brand are happening online everyday whether you are participating or not. FOSTER NEWTON will help you determine where your consumers are, what are they saying and how to contribute to the conversation in a constructive and authentic way. We are convinced that being proactive is the most effective way to build a reputation.

There are countless opportunities to connect with your target audience through social networks: the trick is knowing exactly when, where, and how to participate effectively. We can help you. We know the best practices for social media; we can identify and train the most suitable spokespersons, we can help you to connect productively with influencers and to keep your ear to the ground so that your winery can participate in the important conversations in the industry as they occur.



In FOSTER NEWTON we are capable of building brands that win your consumer’s hearts. That’s why companies choose us, and we choose them because we love what we do.



Our team

Lis holds a Bachelor’s degree in Communications and has a Master of Science in Marketing. She is the director of Foster Newton, a wine marketing agency. She was the Marketing & Communications Manager of Wines of Argentina, where she created -among other successful projects- Malbec World Day (an event that is now celebrated in more than 70 cities) and implemented a new Branding and Social Media strategy for this institution. She also worked as Senior Brand Manager for the International Business department of Peñaflor Group. Previously, she had worked in Marketing and as a freelance consultant for several wineries such as Antucura and O. Fournier. In 2007 she creates “GoWine!”, the first social network about wine in Argentina. She worked in academia as a professor in the Wine MBA program of Juan Agustín Maza University and in the Wine Management program in ADEN Business School. She has given talks and conducted seminars. She was also invited by the University of Kansas as a lecturer for undergraduate and graduate programs.
Communications Coordinator
Arman loves creative challenges. He studied Advertising and Art Direction and now studies Multimedia Design. His experience at the Argentina Association of Advertising Agencies in Buenos Aires in 2011 changed his way of relating to media. While he was staying at Cordoba he became an entrepreneur and opened an art supply and eco-friendly furniture shop. Now, in Mendoza, he has embarked on a venture to sell vintage clothing, inspired by American antique fairs. He also was part of a project to update google maps’ database. He is an intern at Foster Newton: versatile and creative, he participates in
Copywriter & CM
Leandro studied Advertising and found his place as one of the creative minds of Foster Newton. An ardent speed enthusiast, he can never be still: he wanders as he does in his motorbike, searching for ideas, trends and art in the streets, playlists or the net. His mind works on a cyclical way, as a merry-go-round, juggling concepts of art, photography and information that always has a use. He is convinced that he consumer can be modelled like clay to bring him closer to the brand. Some of his favorite things are movies, his Vespa and Mac DeMarco.
María Suárez Lago
Press & Communications
María (o Mery entre nosotros), es licenciada en Comunicación Social egresada de la Universidad Nacional de Cuyo. Sus primeros pasos en esta apasionante carrera fueron en la provincia de Córdoba, como asistente de producción radial para Grupo Shopping. Durante el año 2015 su extrema curiosidad la llevó a especializarse en publicidad en la Universidad de Chile, dónde afianzó su pasión por los desarrollos audiovisuales. En su paso por el país transandino, trabajó como productora de casting para numerosos rodajes, entre los que se destacan la película “Neruda” de Pablo Larraín y comerciales para Costanera Center, Tiendas Paris y Movistar. Actualmente, Mery se desempeña como docente adscripta en la Cátedra ‘Marketing, Publicidad y Propaganda’ en la UNCuyo. Curiosa sin límites, viajera por naturaleza, ávida lectora y amiga incondicional, se desempeña en Foster Newton como Press & Communications, desarrollando vínculos y escribiendo historias que merecen ser contadas.
Graphic Design
Paula studied Graphic Design, the calling to which she gives her undivided time and energy. She was born a perfectionist and has always indulged her passion for details. In 2010 she worked with different brands in La Galera, a communications agency she created with a publicist. She started to export her ideas when she joined of Viva Marketing Group, where she generated content for the Hispanic community in the United States. She has a few weaknesses that say a lot about her: notebooks, jerseys, apple green and tangerines. Paula is the designer of Foster Newton and her mission is clear: giving an identity to each brand and embellishing its message for the audience. Her allies in this battle are images, colors and just a few right words that can make the difference.
Liz Aparicio
Jr. Graphic Design
Liz es Diseñadora Gráfica egresada del Instituto Nicolás Avellaneda. Su amor por el arte gráfico tomó vuelo en su primer proyecto ‘Gropius Creativos’, con el cual logró desarrollar planes comunicacionales de varias empresas locales. Apasionada por la moda y fiel a su espíritu emprendedor, administra su propia tienda de indumentaria llamada Blueberry Multiespacio. Sin dejar de lado sus pasiones, también es DJ y podemos oír sus toques en algunas fiestas del circuito electrónico. Liz practica la filosofía hawaiiana del Ho’ oponopono, fluyendo siempre con ideas y empuje. La buena energía y el profesionalismo estético son sus escudos a la hora de crear.
Carolina handles Foster Newton’s finances. Her keen eye and meticulous care help her balance Foster Newton’s incomes and expenses. She is a nutritionist who has launched her own projects as an entrepreneur. She started a business of home delivered diets, in which she acquired the know-how for running a business.